Saturday, September 24, 2011

With 'Timeline' feature, Facebook goes eternal (or at least tries to)

A baby picture of Mark Zuckerberg, Facebook CEO. He says the site's Timeline feature lets people document their entire lives.
(CNN) -- When designer Sam Lessin started working at Facebook he wanted to make a point.

So he printed his Facebook profile page and stretched it out in the company's California offices. There it was, multiple years of his life, on a scrolling piece of paper.

A story big enough to cross the room.

It's a story you'd never see on Facebook.com, he argued, since pretty much all the status updates and photos he'd posted over the years were hidden beneath a gray button at the bottom of the page: "Older Posts."

"All of the stories you've shared over time just fall off a cliff at the bottom of your (Facebook) wall and effectively disappear," company CEO Mark Zuckerberg said on stage at an event for Facebook app developers in San Francisco, where this story was retold.

That, in a nutshell, is why Facebook on Thursday unveiled a completely rethought version of its profile pages: To surface all the events and stories that are hidden from view because they happened too long ago.

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